Zija Officially Launches New Product Lines

Zija International, founded by Kenneth E. Brailsford, officially launched its two new product lines at the end of September during the Zija Summit.

Zija announced Améo Essentials Oils and RipStix would be added to the family of Zija products earlier this year.

There are currently 30 different Améo Essentials Single Oils and 13 Améo Essential Oils Blends available. All Améo Essential Oils are CERTI-5 validated to pass extensive tests for quality, purity and usability.

Zija introduced the line of essentials oils to help more individuals get the benefits essentials oils have to offer from the highest quality oils now available.

The RipStix line of products has been introduced to provide support for those who get regular physical activity. There are currently four different products available in the RipStix line of products.

Zija and current distributors are excited for the new product lines. Both product lines will help Zija continue its mission of helping people live “Life Unlimited.”

Brailsford founded Zija in 2005 and the company continues to grow year after year. Zija was recently named Utah’s fastest growing business and sustained growth in every year since it was started.

Zija is an international company with thousands of distributors throughout the world marketing its impressive line of products.

Zija International Recognized as Utah's Fastest Growing Business

Zija International, founded by Kenneth Brailsford, recently received recognition as the fastest growing company in the state of Utah.

Utah Business Magazine, one of the top business magazines in Utah, awarded Zija as the #1 fastest-growing company in 2014 for its year-over-year growth during a recent luncheon.

Utah Business Magazine recognizes the 50 fastest growing businesses annually through its yearly Utah Business Fast 50 Program. The magazine recognizes businesses for their percentage of growth year-over-year and the ability to adapt to a changing business environment, the ability to reach new customers and the ability to improve their products from year to year.

Inc. Magazinex, Direct Selling News and Utah Valley Magazine are just a few of the other independent publications that have also recently recognized Zija International as one of the fastest growing companies in the state and nation.

“Our goal has always been to be a billion-dollar brand in our industry and we’ve worked very hard to set the foundation for that to happen,” Zija International CEO Rodney Larsen said.

Zija International, a privately held and privately funded business, develops natural nutrition and fitness products offered through independent distributors in more than 50 countries. Zija has seen consistent growth every year since it was founded more than seven years ago.

As part of its continued growth, Zija International will be launching two new divisions this month – Ripstix Fitness Supplements and Améo Essential Oils – to go alongside its original Zija Core Nutritional division.

With corporate offices located in Lehi and more than 4 million sq. ft. of debt-free state-of-the-art warehouse, shipping and manufacturing facilities located in Utah County, Zija International employs more than 200 individuals and has the capacity to grow to more than two billion dollars in annual sales.

KEB Enterprises Announces Acquisition of Elements of Health Care, LLC

Lehi, Utah – KEB Enterprises, LP, a holding company owned by Kenneth E. Brailsford, has completed the purchase of a controlling interest in Elements of Health Care, LLC.

Elements of Health Care, manufacturer of the leading l-arginine product L-Arginine Plus, has been in operation for more than four years and will continue to produce its primary product developed to support cardiovascular health while continuing operations as Elements of Health Care, LLC.

“Elements of Health Care’s products have already been able to help thousands of people and we’re looking forward to bringing the benefits of these products to even more individuals,” said Brailsford, an entrepreneur who co-founded Nature’s Sunshine and Enrich International before founding Zija International.

Existing partner, GB Marketing, LLC, of American Fork, will work with KEB Enterprises in operating Elements of Health Care.

“We’re looking forward to learning as much as we can in this partnership as we work together to build this company,” Brailsford said.

KEB Enterprises, a Utah-based private equity firm with its office in Lehi, will focus on bringing long-term value to Elements of Health Care. For more information about the products offered by Elements of Health Care, visit L-Arginine.com.

Zija International Set to Launch New Product Divisions

In what will be an unprecedented release in the network marketing industry, Zija International will be launching two new product lines.

Zija, founded by Kenneth Brailsford, will launch both product lines at the upcoming Zija Summit. The convention, set for Sept. 25-27, will give distributors the first extensive look at the new products that will expand Zija beyond its current market.

With the essential oils line and a sports and fitness line of products scheduled to launch next month, Zija continues to grow and expand to give more individuals the opportunity to get involved in this growing company.

Those attending the Zija Summit will also have the opportunity to hear from Brailsford as well as receive product and business training from other Zija Corporate leaders.

The summit will also feature world-renowned inspirational speaker Dan Clark as the keynote speaker. Clark is the CEO of an international, high-performance consulting firm and university professor, a New York Times bestselling Author, gold record songwriter/recording artist and an award-winning athlete.

Under the direction of Brailsford, Zija International continues to experience impressive growth as one of the fastest-growing and top-revenue companies in the network marketing industry.

With the new products, Zija is expanding beyond its Moringa-based line of products for the first time to reach new markets and new audiences to increase its distributor base for even greater growth in the future.

Creating the Spark for the Supplement Industry

Many companies in the nutritional supplement industry, including those companies offering vitamins, minerals and herbal products, are thriving in one of the fastest growing industries. 

An industry that got its spark almost 40 years ago.

By 2021, the Nutritional Business Journal expects the nutritional supplement industry will be pulling in $60 billion in revenue.

While that explosive growth can be attributed to a handful of reasons, the industry’s spark was started in the 1970s. That spark came when Kenneth Brailsford started filling gelatin capsules with herbal powders as a co-founder of Nature’s Sunshine.

This new technology, with easier to dissolve gelatin capsules rather than hard tablets, changed the way supplements delivered the benefits to the users. Today, thousands of supplements, if not millions, are encapsulated in gelatin capsules. This affordable method of delivering the benefits of supplements completely altered the industry and led the way to the explosive growth in the industry today.

This gelatin technology offered substantial benefits over hard tablets at the time for both manufacturers and consumers.  Gelatin capsules made it easier to digest supplements. The body dissolves the gelatin quickly to ensure the ingredients inside aren't passed through the digestive system.

Gelatin capsules are particularly beneficial when it comes to taking certain ingredients that are difficult to absorb. Coenzyme Q10, carotenoids and many herbal extracts are stabilized and solubilized to enhance the effectiveness of the nutrients and then made more bioavailable through gelatin capsule encapsulation.

Soft gelatin capsules are also easier to swallow with their smooth texture and lack of taste. Yet they still hide the unpleasant taste of many natural ingredients including fish oil and bitter herbal ingredients. 

With close to four decades of use, gelatin capsules continue to offer companies a safe way to deliver nutritional ingredients to the public.

By utilizing this new technology during the 70’s, Brailsford started the nutritional supplement industry on a successful and still growing path.