Recognizing Opportunity for Success

When Kenneth Brailsford purchased Nature’s Labs in 1985 and renamed it Enrich International a year later, he recognized the growing demand for unique products developed to help consumers be more physically fit and feel younger and healthier.

Looking back, there is no question, Brailsford was right when he told the Deseret News in 1994 people would want more and more products to improve their health. From 1992 to 1993, Enrich’s revenue almost tripled from $25 million to $68 million and grew to more than $94 million in 1995.

With that foresight and understanding of the market, Brailsford has been recognizing opportunities for success and capitalizing on those opportuinites in the nutrition market ever since.  

Brailsford recognized the opportunity for success after viewing a documentary about Moringa oleifera. By recognizing all the benefits the plant had to offer, Brailsford founded Zija International in 2005. From 2010 to 2013, Zija International saw a 906 percent growth in sales and was ranked on Inc. magazine’s annual Inc. 5000.

Direct Selling News also recently listed Zija International as one of the top direct selling companies in the world when it released its list of the top 100 network-marketing list “Global 100.”

Brailsford’s more than 40 years of experience, understanding of the market and recognition of opportunity for success have helped Zija flourish.

Zija recently announced a new line of products to add to the already extensive product line Zija offers to its more than 185,000 distributors. The new line of products focuses on improving the benefits of regular exercise with a pre-workout, recovery, hydration and endurance support mix.

Zija now offers this nutritional line of products along with additional natural nutritional mixes, energy mixes, a weight management system and a line of skin care products.